Vice President, Product and Solutions Marketing (Remote)

ID.me

Posted: 
May 18, 2022

Company Overview

ID.me is simplifying how individuals securely prove and share their identity online. With their secure digital identity network, ID.me is doing for identity what Visa did for financial transactions. ID.me empowers people to fully control their own data through a portable and trusted login so they don’t need to create a new password at each site they visit.

The COVID-19 pandemic has accelerated a massive digital migration for many critical services. These services require a trusted identity to ensure an individual is who they claim to be while keeping out fraud. Identity verification that serves only one organization is costly and time-intensive. Separate passwords for each application add to consumer frustration. With ID.me, login and identity credentials move with an individual so they only need to verify once.

ID.me is a federally-certified identity provider at the highest standards NIST has set for consumer identity verification and login. ID.me is one of only four companies in the United States of America certified by the federal government to bind a legal identity to a digital login.

In addition to providing individuals with complete control over their credentials and data, the company has a “No Identity Left Behind” initiative to expand access and inclusion for all individuals through a video chat verification process. ID.me is passionate about building a robust identity network that does not compromise access for hard-to-identify groups.

Role Overview

We are seeking a Vice President of Product and Solutions Marketing to lead Go-To-Market Strategy for Product, Industry and Technology Partnership Marketing. This is a strategic role and a golden opportunity to build out a high-performance team that will shape the future of identity. This person will report to the Chief Marketing Officer and work closely with other senior leaders in Marketing, Product, Engineering, Sales, and Member Experience to position our products and solutions to drive demand and lead the market.

Strategy - Product, Industry and Partner Marketing

  • Develop ID.me’s product and solutions marketing strategy with the Chief Marketing Officer
  • Position our leading products and solutions, providing compelling narratives with business case and use cases, based on Ideal Customer Profiles (ICPs) and Personas
  • Refine ICPs and personas based on data-driven research
  • Develop GTM plans with technology partners to promote and amplify joint solutions
  • Articulate use cases, including ROI and providing information for each member of the buying committee
  • Lead the product, solution and market intelligence content strategy
  • Guide the team in development of content assets, enabling customers and prospects to easily understand the value proposition, offering capabilities, and differentiation
  • Work with Digital Marketing to ensure high-performing assets are available at each stage of the Buying Journey
  • Establish best-in-industry practices to successfully manage new launches, partnerships and penetration of our key industries
  • Use data-driven insights to set team and product goals, product positioning and messaging
  • Provide timely reports on the market, competitive landscape and product marketing performance
  • Maximize the impact of new product releases by collaborating with product management, digital marketing, and demand generation teams
  • Collaborate with Product and Engineering, serving as the voice of the customer
  • Establish customer relationships and a customer advisory council
  • Evangelize marketing goals, initiatives, and progress to the organization and key stakeholders

Personnel Management and Leadership

  • Build and lead a world-class team of product marketers, technology partnership marketers, and industry experts
  • Partner with HR to recruit and retain top-tier talent
  • Identify key skills and capabilities needed to assess team strengths and weaknesses
  • Organize the team to partner and support ID.me’s Product suite
  • Develop managers to increase productivity
  • Communicate effectively up, down, and laterally to ensure alignment of work
  • Provide purpose, motivation, and direction to members of the Product and Solutions Marketing team
  • Align compensation and incentives with desired behaviors
  • Build a team of industry experts to evangelize ID.me and collaborate with sales and marketing teams on industry-specific buyer journeys and revenue generation
  • Lead analyst relations, participate in thought leadership webinars and customer meetings
  • Provide strategic guidance and mentorship to foster a successful and driven team, consistently meeting and exceeding KPIs

Ideal candidate will thrive in the following culture:

  • Ability to thrive in a fast-paced environment with changing priorities
  • Strong oral and written communication skills
  • Must be a team player with a strong, self-managing work ethic
  • Must be a self-starter with a passion for learning and continuous improvement

Note that candidates must be located in the continental U.S.

ID.me Covid Vaccination Requirement

ID.me has a mandatory vaccination requirement where not prohibited by applicable federal or state law.

All current and future employees are required to receive their COVID-19 vaccinations, unless a reasonable accommodation is approved. Employees not in compliance with this policy will be placed on leave and will be terminated if no valid reason for not getting the COVID-19 vaccine is provided.

Purpose: In accordance with ID.me's duty to provide and maintain a workplace that is free of known hazards, we are adopting this policy to safeguard the health of our employees and their families; our customers and visitors; and the community at large from COVID-19 that may be reduced by vaccinations. This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable.

Reasonable Accommodation: Current and future employees in need of an exemption from this policy due to a medical reason, or because of a sincerely held religious belief must submit a completed Request for Accommodation form to the human resources department to begin the interactive accommodation process as soon as possible after vaccination deadlines have been announced (September 13th) and an offer of employment has been made. Accommodations will be granted where they do not cause ID.me undue hardship or pose a direct threat to the health and safety of others.

Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.

Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

People: We have an audacious mission. We aim to fix the identity layer of the internet. Billions of people will live better lives with more trust and convenience thanks to ID.me. We are like Special Forces. We take on the most difficult challenges with amazing teammates.

ID.me Core Values: *Don't be a jerk. *Always compete. *Ask questions like a 5-year old. *Inspire people with your passion. *Make something better every day. *Treat each customer like your favorite family member. *Own your mistakes so you can learn from them. *Details are everything. *Communicate like a scientist. *Be truthful (even when it's hard). *Reflect ID.me's values in your actions. *Act like an owner.

ID.me Career Site & Culture Deck: https://www.id.me/careers

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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