Senior Product Manager,


November 6, 2020

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. NPR listeners value information, creativity, curiosity, and social responsibility – our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success.

As part of the NPR Digital Media team, you will be responsible for driving the digital consumer experience for that sees 60 million visitors a month. The focus for this role is a holistic one to ensure that NPR provides the best possible products and services, in partnership with our Member Stations, to create a more informed public and reach them wherever they are.

In this role, you will be expected to work closely with design to lead the research, discovery, prioritization and roadmap process for a set of features and functionality that drive reader and listener engagement, encourage membership and help our customers get the most out of their NPR digital experience. You will work closely with peers in design, technology, project management and the newsroom to set priorities and ensure a smart, ambitious product vision.


  • Own the product plan and roadmap for
  • Partner with the entire build team (design, software engineering, and others) to establish requirements that deliver the best possible consumer experience.
  • Collaborate with NPR’s business, editorial, and Member station teams to ensure that new opportunities are evaluated broadly for potential value.
  • Define metrics and systems to track product performance. Clearly communicate performance and use data to evaluate and prioritize roadmap.
  • Maintain expert-level understanding of a diverse audience’s reading and listening needs and how NPR’s digital platform can deliver value for them.
  • Iterate with design and insights teams on usability studies, research and market analysis to develop new and innovative requirements that enhance user satisfaction and diversity.
  • Contribute to a culture of collaboration across all disciplines.

What We Are Looking For

  • Excellent customer experience intuition- demonstrated success in creating innovative, user-friendly websites and/or mobile applications.
  • Implementation proficiency– ability to translate strategic differentiators into detailed product requirements and leading a team in steady, sustainable execution.
  • Excellent communication skills- demonstrated success for building stakeholder buy-in for product vision and for creating successful teamwork and collaborations.
  • Technical aptitude - ability to understand and discuss architectural concepts, schedule trade-offs and new opportunities with technical team members.
  • Strong analytical and quantitative skills– comfort with data-driven decision making and performing audience and operational analysis.


  • 5+ years experience in product management, with experience launching start to finish web/mobile/service products a plus.
  • Experience working on Agile-enabled or similar teams
  • Experience with global consumer digital platforms strongly desired.
  • Excellent written and oral communication skills. Proven ability to present/demo complex ideas and products to a large group, author compelling, public-facing product materials, and work directly with clients.
  • Understanding of the creative process in a collaborative environment; ability to incorporate both internal stakeholder and user feedback; team player in a fast-paced work environment, always showing respect for the diverse constituencies at NPR and within the public radio system.
  • Strong organizational skills and ability to work under tight deadlines; ability to multitask and self-manage the deadlines of competing projects.

Bonus Points

  • Fluent with the challenges facing journalism organizations in the digital media space.
  • Passion for public media’s digital future.

Does this sound like you? If so, we want to hear from you. All applications must include a resume and cover letter to be considered.

Want more NPR? Explore the stories behind the stories on our NPR Extra blog. Get social with NPR Extra on Facebook and following @NPRExtra and #NPRLife on Twitter and Instagram. Find more career opportunities at and on Twitter at @NPRJobs.

NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex, pregnancy, sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

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