If you live and breathe fitness and digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, execute, track, and optimize [solidcore]’s our digital marketing campaigns across all channels.[solidcore] is looking for a seasoned Digital Marketing Manager with 3-5 years of previous marketing experience. Reporting to the Director of Marketing and working directly with the Chief Revenue Officer, this role is ideal for someone who has previously worked in all facets of SEM and SEO and is excited to bring their experience to [solidcore]. You will be responsible for end to end execution of SEM & SEO campaigns.
Digital Marketing Manager key responsibilities include: Executing, optimizing and planning all SEM campaigns - Facebook, Instagram, Google - Search & Display & YouTube, etc. Executing, optimizing and planning all SEO campaigns and strategies - Keyword research, directory listings, content strategy and creation, subdomain strategy and creation, etc. Measuring and reporting on the performance of all SEM and SEO efforts.
RESPONSIBILITIESPlan and execute all SEO & SEM campaigns across all studiosMeasure and report performance, assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsCreate landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end client experience across multiple channels and customer touchpointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate